BBA Marketing

BBA MARKETING

The programme is a scholarly practitioner programme aimed at creating a learning environment that allows participants to make their own discoveries. The programme therefore focuses on empowering participants who are open to new ideas and to embrace innovative thinking in the practice of marketing. The content of the curriculum brings a wealth of industry and academic experience to the classroom, helping you develop your critical and creative thinking skills to tackle real-world marketing problems. The Programme is designed to cover general Marketing practices across both domestic and global firms. It provide the strong foundation of tools required by participants assume lower, middle and top level management positions for those who enter the labor market or become successful marketing experts in diverse field.

Course Code Course Name Credit Hours
Level 100 first trimester
BCC 101 Scholarly Writing 4
BCC 103 Digital Fluency 4
BCC 105 Principles of Leadership 4
Level 100 second trimester
BCC 102 Business Statistics 4
BCC 104 Introduction to Psychology 4
BCC 106 Communication Skills 4
Level 100 third trimester
BCC 107 Quantitative Methods 4
BCC 109 Political and Social Development of West Africa 4
BCC 111 Principles of Microeconomics 4
Level 200 first trimester
BCC 201 Business Law 4
BCC 203 Principles of Management 4
BCC 205 Principles of Macroeconomics 4
Level 200 second trimester
BCC 202 Business Finance 4
BCC 204 Principles of Marketing 4
BCC 206 Organisational Behaviour 4
Level 200 third trimester
BCC 207 Principles of Accounting 4
BCC 209 Management Information System 4
BCC 211 Managerial Economics 4
Project work (Field Practice)
Level 300 first trimester 
BCC 301 Research Methods 4
BCC 303 Company and Partnership Law 4
BCC 305 Entrepreneurship and Business Planning 4
Level 300 second trimester
BMC 302 Service Marketing 4
BMC 304 Operations Management 4
BMC 306 Quality Management 4
Level 300 third trimester
BMC 307 Marketing Management 4
BMC 309 Marketing Communication 4
BMC 311 Customer Care 4
Level 400 first trimester
BMC 401 Sales Management 4
BMC 403 International Marketing 4
BMC 405 Marketing  Strategy, Planning & Control 4
Level 400 Second Semester
BMC 402 E-commerce 4
BMC 404 Financial Information for  Marketing 4
Level 400 Third trimester 
BCC 410  Project work (Field Practice) 6
Total Credit hours
X