THE NOVEL CRAFTSMEN

Needing artisans to fix a problem?

The days of painfully enduring the fruitless search for an artisan to fix a problem would soon become history with the birth of an online service, Craftsmen Company Limited, which connects artisans to clients.

Currently, Craftsmen Company is working with six categories of artisans, namely, carpenters, plumbers, masons, electricians, painters and tilers, but hopes to expand to include architects, fashion designers and blacksmiths in the foreseeable future.

The novel Craftsmen business was outdoored at Laweh Open University College, Ghana, by a group of students in fulfillment of the University’s requirement for the creation of an entrepreneurship project, dubbed Laweh Entrepreneurship Project(LEP).

Explaining the operations of the company in an interview, Chief Executive Officer of Craftsmen, Mohammed Kwame Agyare, disclosed that members of the group go out personally to speak with artisans about their platform and the benefits it holds for them. Mohammed says Craftsmen also has social media accounts for marketing its services, and has provided its contact details and website in its corporate brochure.

Mohammed discloses that, to ensure they deal with only credible artisans, Craftsmen has the photos of the artisans as well as the details of their certificates.

He adds that Craftsmen has plans to visit some technical schools and associations of artisans to tell them about Craftsmen Company.

On how it all began, Chief Operations Officer (COO) of Craftsmen, Rita Adwoa Konadu Asare, said the idea to form the online service business was occasioned by a search for a carpenter by a member of the business to fix some problem for him at home. After combing all possible places he knew, coupled with calls, his efforts yielded nothing.

Mohammed discloses that, to ensure they deal with only credible artisans, Craftsmen has the photos of the artisans as well as the details of their certificates.

He adds that Craftsmen has plans to visit some technical schools and associations of artisans to tell them about Craftsmen Company.

On how it all began, Chief Operations Officer (COO) of Craftsmen, Rita Adwoa Konadu Asare, said the idea to form the online service business was occasioned by a search for a carpenter by a member of the business to fix some problem for him at home. After combing all possible places he knew, coupled with calls, his efforts yielded nothing.

The member thus developed a keen interest in the issue and interviewed a few others on it. The answers he received indicated some of them had also experienced stress and strain whilst looking for artisans. The respondents added that some of these artisans were also not reliable as some of them did not even show up for the work.

“ Looking at these concerns, we the members of Craftsmen took it upon ourselves to create a platform where we bring these artisans on board so that we provide to people as when they need their services hence, the birth of Craftsmen Company,” disclosed Rita Konadu Asare.

Members of Craftsmen are nine in number and are level 300 students of Laweh Open University College. It comprises a CEO, Chief Operations Officer, a Finance Manager, two Social Media Officers, two Marketing Officers and two Supervisors.

Craftsmen go by the tagline, “We are Reliable” of which Rita explains that it represents “ how good we are in terms of quality and performance since we have to put in place best measures to employ the best and certified craftsmen to do the job.” As one of the measures to ensure quality, artisans are assigned supervisors to ensure that the job is perfectly done and on time as well.

Rita Konadu Asare says Craftsmen chose black and blue as their brand colour because in Colour Psychology, black means power and control, and blue symbolises trust, loyalty and intelligence. “Craftsmen chose these colours to symbolise how we put in place powerful measures in the formation of the company and the intelligence we used to keep under control our competitors and threats as well as build fiduciary relationship with our clients and a loyal brand for the general public.”

According to Rita, Craftsmen intend to run training programmes for the public in order to encourage the youth to learn a skill which would shape them for the future and also create employment for themselves.

Craftsmen could be reached on
0203019895
0274636541
or www.craftmem.ml
or on Facebook or Instagram: craftmen_INC

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